You have a website and detailed knowledgeable content to show your expertise to readers. Now the point is how to get your target audience read what you’ve written. How to get the audience read all that you have written and help them judge the level of expertise you hold in the industry?

Here are some real simple yet very powerful ways to get people read your content:

1. Love the Line Break

This is one of the easiest ways to make website content attractive and readable. In case, your website has complex content, try making it user (reader) friendly by using white space strategically. Additionally, you can feature one topic/tip/idea at a time per paragraph. Make sure you have short paragraphs. Longer paragraphs need to be categorized into further paragraphs. One paragraph should not have more than 4-5 sentences. Another trick is to write some paragraphs with just one sentence.

2. Use Bulleted Lists

The best and most read articles on the internet are the ones with bulleted lists. These lists are capable of creating charms your readers find impossible to resist. Bullet lists are easy to scan and a great way to present several points. These are easy to spot and appear very different from the rest of the text, offering the much needed visual break for readers.

3. Enthralling Subheads

It is always a good idea to break your content using a dynamic (gripping headline). A captivating headline is crucial for convincing readers to check you out. This is the most crucial step you should follow. Use a lot of relevant, impressive and witty subheads to keep your readers engaged. Serving as mini headlines, these lines are a great way to help readers moving through your page content.

When using subheads, make sure these are as amazing and captivating as possible. Additionally, these should also be informative. Most people are unaware of the fact that website visitors possess refined BS meters. Hence, if you try to exaggerate a point or beat around the bush, you will lose credibility.

Once your content writer has written subheads for you, it is time to have a close look at it (pretending to be the reader) and try to make out what they will understand when going through only a specific portion of your article.

4. Strategic Content

It is important to highlight your online content in a strategic way. Putting crucial concepts in bold will help your reader scan things they’re actually looking for. This can help them pick out the most crucial info without missing it. You do not need to highlight everything in the content. Simply emphasize on the key points to help your scanner pick them as desired.

5. Add Links

Yes, you should add a lot of relevant and supportive links. External links will show your detailed research and expertise on a specific topic. Internal links will offer quality to readers while keeping your content secure.

6. Check Format

It is vital to check format of your content to turn scanners into readers. After using numbers, subheads, bulleted lists, and other type of formatting for highlighting key elements of the post, it is time to read through it all over again. Now check if you find the text interesting and whether it has some impressive and relevant words. In short, your content should include words that will attract your scanner right inside and turn them into a reader!

7. Don’t Underestimate the Power of Numbers

If you think the posts with numbered lists are a passé, think again! Most content developers don’t realize but numbers are a highly effective way to make a post more inviting. These tend to capture more attention than any other posts. Adding numbers will keep the audience reader focused. It is possible to make a post more attractive and captivating just by adding some number lists or giving a set of numbers to your points. Try this trick out. This won’t hurt. In fact, it is going to fetch you some serious readers and fan following.

Following the above mentioned tips will help you to get your targeted audience read content of your site.