Medical marketing has never been a more important aspect of your hospital’s success. With the changing healthcare landscape, hospitals need to use effective marketing strategies to increase their patient base and drive revenue. Here are some tips for creating a successful medical marketing plan for 2022 and beyond to help you reach your goals.

1. Develop a better digital marketing strategy.

Digital Marketing is the process of promoting products, services or ideas using electronic channels. Digital marketing includes email marketing, social media, mobile advertising, search engine optimization, etc.
Digital Marketing is not just about creating new content to publish on your website. It’s also about measuring the success of what you already have and improving it based on what does and doesn’t work for your business.

2. Create a user-friendly website.

Make sure the website is fast and responsive. If a hospital’s website takes too long to load, visitors will immediately go elsewhere.

Make sure the website is easy to use. A usability study of 500 consumers found that 33% had trouble finding information on hospital websites, while 29% reported it was “too hard” or “very hard.” Points for making intuitive design choices like placing frequently-used features and buttons in visible spots, testing for voice recognition software capabilities, using consistent navigation throughout your site and more!

Make sure the website is easy to navigate (and find). The average length of time spent on a page online has gone down from 7 minutes in 2010 to 5 minutes today; many users abandon sites after just 2 minutes if they cannot quickly navigate them effectively. So make sure you have prominent search fields at all times where people can easily type keywords into your search bar without having any prior knowledge about what those keywords might be.

3. Be present in your audience’s preferred channels.

To be present in your audience’s preferred channels, you need to know what they are. A good way to do this is by asking them. Look at the social media analytics for your hospital and see which platforms are most popular with both patients and employees. You can also ask colleagues from other hospitals or ask your patients directly!

4. Create attention-grabbing content.

When it comes to content, there are many things that you need to consider. First and foremost, you want your content to be relevant to your target audience. This can mean several things:

The information that you provide should be informative and educational. The content should be entertaining (a video with a funny twist, an infographic with interesting information).

The content should be shareable by making it interactive or including an element of entertainment (i.e., quizzes or polls). Your content needs to ensure that the reader knows what actions they need to take after reading the article/post/blog post, i.e., “Now go check out our new website!” Or “Click here for more details!”

5. Use an omnichannel approach.

When it comes to marketing, a single platform is key. Having a single location where you can manage all your campaigns will help you reach your goals. Make sure that the platform has all the features that are important to your campaign and brand, such as:

• Campaign management: allows you to plan and track an entire campaign from start to finish from one dashboard.
• Campaign creation: helps you easily create high-impact ads with custom design templates and copywriting tools and run A/B tests for each ad variation.
• Content personalization: allows for dynamic content based on user preferences or previous action

6. Build a better backlink strategy.

One of the most important factors in a successful digital marketing campaign is backlinks. They are among the most important indicators of how well a website will rank on search engines like Google and Bing. A good backlink strategy can help attract more visitors, improve your content’s ability to rank in search results and make your site appear more trustworthy in the eyes of search engines.

7. Incorporate social media influencers into your marketing plan.

Social media influencers have a strong following on social media platforms such as Instagram, Facebook, YouTube and Twitter. They can help hospitals by bringing in new patients through their followers and connections with other users.

Influencers can also help connect you with younger generations, which is an increasing market for healthcare providers due to the ageing population that needs more care services. Influencers from this generation are relevant because they are familiar with the technology used in hospitals today, such as iPads/tablets and scan-and-go machines that allow patients to check themselves into the hospital without waiting for staff assistance.

• Use validated sources to show legitimacy.
• Use reviews and testimonials.
• Use social media.
• Testimonials from other people, especially if they have a large following in the same industry.
• Third-party validation (e.g., awards).

Quotes from customers who are happy with your products or services, but don’t make them up! If you’re proud of what you offer, let it speak for itself!

8. Gather patient reviews and testimonials.

A hospital’s reputation is built on the testimonials of its patients. The best way to learn what patients think about your hospital is by gathering their reviews and testimonials. You can do this through surveys, social media and other digital channels or by asking people onsite at your location.

When collecting feedback, all survey responses must be kept confidential so that patients feel comfortable sharing honest opinions about their experience at the hospital. You should also make sure the questions are relevant and specific enough to provide meaningful insights into patient experiences.

Conclusion

As the digital landscape evolves, it’s more important than ever for hospitals to keep up. We live in an omnichannel world, where our audiences expect us to follow them wherever they go. These marketing tips will help you do just that—and get ahead of your competition. With these strategies, you can position yourself as a leader in healthcare marketing by providing high-quality content that engages audiences across channels while building brand trust and credibility at every touchpoint along the way.