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In today’s highly competitive legal marketing landscape—especially in areas like employment disputes, wrongful termination, personal injury, and divorce—paid ads alone are not enough. Legal clients research thoroughly, searching in both English and Spanish. They read reviews, explore Google Maps, and check social media before making contact. To generate consistent leads, your law firm must be visible everywhere and communicate in your clients’ language—English and Spanish.
The law firm had a solid reputation, but faced major growth obstacles, including
Logics MD solved visibility gaps with a 360° bilingual strategy using SEO, local search, conversion optimization, and paid ads.
Our team of SEO experts identified and targeted high-value procedure keywords in both English and Spanish.
English: employment attorney, wrongful termination lawyer, personal injury attorney
Spanish: abogado de empleo en Miami, abogado de despido injustificado, abogado de lesiones personale
Website pages were rewritten in both languages to improve conversions and user experience.
Strong CTAs like 'Book Your Consultation' and 'Call Now'
Simple mobile navigation for fast-loading performance
Service pages focused on robotic procedures with patient-friendly language
Ad budgets were strategically shifted toward high-intent and bilingual campaigns.
High-intent search terms related to robotic urology procedures
Spanish-language ad sets on Google and Meta
Retargeting campaigns to bring visitors back to the site
The Google Business Profile was optimized to improve local search visibility.
Implemented local call tracking to monitor inbound lead sources
Posted real patient testimonials and before-and-after case summaries
Added services like Robotic Surgery, Kidney Cancer Treatment, and Urologic Oncologist
Advanced analytics and tracking systems were implemented to monitor lead performance.
Google Analytics event tracking for calls, forms, and button clicks
Custom naming for accurate lead attribution
Real-time reporting dashboards for lead source monitoring
Our team of SEO experts identified and targeted high-value procedure keywords in both English and Spanish.
English: employment attorney, wrongful termination lawyer, personal injury attorney
Spanish: abogado de empleo en Miami, abogado de despido injustificado, abogado de lesiones personale
The results spoke for themselves and delivered high-intent legal inquiries across multiple counties.
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368 Spanish page views show huge Hispanic client demand. Ignoring bilingual SEO = lost revenue.
Google Business optimization drove 172 direct phone calls—beating paid ads in some counties.
Organic search produced 3x more traffic than referrals — significantly lowering ad spend.
172 phone calls vs 44 form requests — legal clients want immediate attorney interaction.
The success of the law firm proves that a multi-channel and bilingual strategy, backed by analytics, can generate explosive growth in a short timeframe.
At our agency, we specialize in helping law firms grow through:
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