These days, most marketers are well versed with the significance of the value that social media. They are aware of how these platforms can add value to their business. As per a recent research, over 3.5 billion people use social media. Since you are aware that your target audience is already there and discussing or searching what you offer, harnessing these platforms can help you reach out to them.

Presently, businesses and customers are communicating one-on-one. Kudos to using social media which has facilitated this! YouTube is one of the most popular and ever-growing techniques used by brands and customers. The platform is used widely for establishing connection with target audience. It is known for sparking an impressive rise in video marketing to appeal to a wide range of audiences. YouTube is known for being an amazing platform boasting of over 1.9 billion logged-in users. The best part is that this number is on the rise each month!

Now with that kind of traffic, your business is surely going to grow. Here are some major YouTube marketing trends you must take into consideration for your business in 2019:

1. YouTube Live

Going live is the key! It has been a few years that live stream became the back bone of social media success. The trend has taken this media by storm. According to one of the most popular social media platforms, Facebook, people are three times more likely to view a live stream on the platform as compared to a regular video. Obviously, an event happening right in front of your eyes is more interesting than videos recorded from the past. People find real-time events more intriguing than anything that has been recorded behind them.

Hence, YouTube Live, the live streaming platform of YouTube helps users helps YouTubers to launch live streams. This can help audience view them events in real-time. Live videos tend to engage viewers 7-8 times more than a regular video. Hence, you can expect a significant boost in engagement rates of your channel.

The feature can be used for broadcasting a Q&A session or showcase your company’s products and services. It will help you to add credibility to your brand and help customers trust the products/services you endorse.

2. The 360-Degree Videos

This is a very powerful YouTube marketing trend you must plan to adopt. The 360-degree videos help users click on a video and place the screen in a perspective they wish to. Video continues to play even as users move the content across the screen and interact with it too.

Users can enjoy a virtual reality experience using their laptop or mobile phones. Showcasing products can be done better with this platform.

3. The How-to Tutorials

Finding a YouTube video exactly on something you wish to learn is a plus point. The how-to videos of YouTube are immensely popular among internet users, these days. Although the method has been in existence since years, it became immensely popular among businesses recently as it helps in increasing brand value and selling products.

These tutorials can effectively cut down on the overall number of customer service complaints that brands usually have to deal with. There are a number of queries coming from customers including concerns which such videos can answer.

For instance, Apple harnesses the benefits of YouTube channel to promote new products. It also helps users by instructing on how to use the latest features. Such practices helps consumers get rid of confusion about new products. Businesses that explain their clients about use of products and explain various features/functions do better.

4. Video SEO

Yes, you heard it right! Videos also demand expert SEO practices. Most people are not aware that YouTube and other videos get displayed in the SERPs (search engine result’s pages). Hence, video optimization plays a very crucial role in YouTube marketing. In order to make it a huge success, you must make use of it. There are a number of things you can do such as using text overlays. You may even use closed captions apart from the regular description, title and names of file. In short, YouTube SEO should not be ignored at all. It will help you attract the target audience and keep them with you forever.

In a Nutshell

Now that you know of the 4 major YouTube marketing trends prevalent at the moment, it is time to implement and take good advantage of these. You may take some time learning things but success will eventually come. All you need to do is understand the exact technique of effective YouTube marketing. One of the pro tips is to get in touch with an experienced professional who can give you proper advice on YouTube marketing and incorporate it into your business.